In the world of social and environmental impact, the most successful brands will compete with mainstream staples and connect with everyday consumers, inspiring their loyalty and advocacy. Brand strategy is the key to that success.
Strategy involves discovering unmet needs in the marketplace and positioning your company to occupy those gaps, all while making genuine connections with customers and fostering a steady internal culture at your company.
Forge your philosophy
Understand your audience
Outshine your competition
Position your brand for success
Shape your messaging
Tell your story
Discover your brand personality
Craft a name and tagline
Brand Strategy Process
1
Brand Exploration
You’ll complete a brief survey that will inform us on the basics of your business and the state of your industry.
2
Initial Research
Based upon your answers to the Brand Exploration, we’ll complete preliminary audience, competitor, and industry research to inform the Brand Workshops.
3
Brand Workshop
Depending on your desired involvement in the branding process, we’ll spend three half-days collaborating with your team to build consensus on the philosophy and direction of the brand, as well as your positioning and personality.
4
Competitive Analysis
We’ll conduct an in-depth analysis of your competitors’ brands, offers, and online presences. Then, we’ll provide actionable insights for your potential brand, visual identity, and website.
5
Audience Research
We’ll perform qualitative and quantitative research on your past, current, and ideal customers, assessing their feelings toward your competitors and their expectations or concerns about your offer. This helps us to create detailed customer personas.
6
Positioning
At this point, we’ll present our findings and initial ideation as we work with you to strategically position your brand in the marketplace.
7
Brand Persona
With a strategically sound brand position in place, we delve back into creative work, crafting your brand personality and providing extensive guidelines on tone, vocabulary, and appearance.
8
Messaging Frameworks
Relying upon your new brand voice, we’ll craft your Core Messaging Framework and Brand Story Framework. These frameworks will empower you to create clever and informed marketing that never fails to connect with your ideal customers.
9
Name and Tagline
At this point, we will meet with you again to present our concepts for a name and tagline for your brand. We’ll workshop it together until we find the perfect fit.
10
The BrandForge Guide
Finally, we’ll import the 'brand book' content into your new BrandForge Guide, completely customized for your new brand.
11
Next Steps
Equipped with a solid strategy, we can proceed to crafting your Visual Identity.
