Hi, I'm Asa.

Brand strategist and creative director turning unspoken truths into unfair advantages.

See my work

CASE STUDY - ENERGY INSIGHT STARTUP

Power to the people.

What they thought: Customers care about saving money on their bills.

What was true: They wanted control, not savings. Repositioned as pure insight, not restriction. Built user trust and efficacy, now licensing to utilities.

What happened: Cut user CAC by 75%.

CASE STUDY - YACHT CHARTER

The emperor has no clothes.

What they thought: The "#1" position in their market was already taken.

What was true: No competitor actually operated like a leader. Built them into the institution everyone else was pretending to be.

What happened: Secured partnership with longest-standing marina in Long Island.

CASE STUDY - ALT-PROTEIN STARTUP

Follow the money.

What they thought: Sell sustainability to meat companies.

What was true: Sustainability coordinators don't write checks. Meathead CFOs do. Repositioned around margins and quality. Myco-fermentation ="Brewing" protein like beer and cheese.

What happened: Secured partnership with Hormel. Series A shortly after.

CASE STUDY - RECRUITING FIRM

Don't shoot the messenger.‍

What they thought: Their provocative name was hurting credibility.

What was true: The name was an asset. Recalibrated the brand to turn grabbed attention into earned trust.

What happened: 4X revenue in 3 months.

CASE STUDY - MY STARTUP

Mandatory fun... isn't fun.

What I thought: Make team-building less cringe by designing better experiences.

What was true: The cringe is the coercion, not the activity. Built AI-facilitated games teams opt into on their own terms.

What happened: 30% better collaboration in 90 days.

I'M CURRENTLY WORKING ON...

A brand strategy, visual identity, and website for a boutique basketball talent firm that specializes in turning top European players into NBA pros.

A rebrand and messaging revamp for a marketing agency that serves public good organizations.

A marketing campaign for a charitable Coordinated Care Organization in rural Oregon facing obstacles connecting with their politically divided county.

Good strategy means more than following the brief.

It requires reading between the lines of the research. Pushing back when the real problem hasn't been named. Asking the question that makes the room uncomfortable for a moment so the work doesn't fall flat for months.

I look for the assumption no one's questioned. The signal being misread. The truth the team knows but hasn't said out loud. Finding that layer is what unlocks everything downstream: positioning, narrative, creative direction.

I work within teams to surface what's being missed, so the strategy lands and the work actually gets used.

I also direct and execute across visual identity, UX/UI, web development, and digital marketing when needed.

Uncover the unseen.

MY APPROACH

Through my agency partners, I've worked with:

Think I'd be a great fit on your team?

I plug into teams and make the thinking sharper. Open to freelance, contract, and full-time roles at agencies and startups doing work that matters.

Reach out

“Asa offers an incredible experience for a business.” “Very professional, timely and incredibly easy to work with.” ”Asa did a fantastic job of taking our vision and turning it into a reality.”

“Asa did a stellar job.” “Asa is branding & strategy guru. His ability to craft compelling brand stories is remarkable to experience.” “Asa is a brilliant problem-solver and leader.“

“Asa will stop at nothing to see your dream through.“ “We were thrilled with the results. You will not be disappointed.” ”The energy Asa brings to the branding process is contagious.”

“Asa is highly talented and was a joy to work with.” ”Asa made the experience interactive and educational.” ”If you're a startup, especially investing your own money, talk to Asa first."

“Asa is completely committed to finding, developing and implementing the optimal solutions for his clients.” ”Asa brings the perfect blend of creativity and strategy to every project.”

Ready to reach out?

Thanks for checking out my portfolio and learning more about my approach. Think we could do some outstanding work together? Don't hesitate to drop me a line.